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Kicking Off 2020 with a Stellar Intersolar

Intersolar 2020 brought innovation, collaboration and inspiration to sunny San Diego for three full days last week. As always, Clean Power Marketing Group was there to meet with old friends, forge new partnerships, and soak in the collective passion of professionals in our industry (along with our fair share of  Vitamin D). Although smaller than the large-and-in-charge Solar Power International, Intersolar…

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Bouncing Back: Lessons from the Front Lines of Solar

As we round the corner to nearly three months in quarantine, CPMG is fortunate to collaborate remotely with those on the front lines of the solar industry, including installers, developers, manufacturers and recyclers. Over the last week, we had some insightful conversations with a number of them to see how they’re faring in the days of COVID-19. From working…

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Five Steps to Conquering Account-Based Marketing for Commercial Solar

Across industries, COVID-19 has made in-person selling impossible, and commercial solar sales is no different. As we re-enter this brave new world of doing business, we are also redefining what it means to create and cultivate meaningful connections with customers. Even before the pandemic, account-based marketing (ABM) was gaining traction as a better way to target and nurture commercial…

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New Research Shows Public Concern for Climate Change Is Holding Strong During Pandemic

Can Good Intentions Turn Into Action? September 21-27 is Climate Week, and every day we’ll be looking at public perceptions on climate change, new climate solutions, and developments announced at the virtual event coordinated by the United Nations and city of New York. Learn more and join the conversation live on Facebook. How has COVID-19 affected consumer attitudes toward…

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The Future Is Electric!

A future based solely on renewable energy is not far off. We can and will transition to a society that no longer utilizes the burning of fossil fuels. The electrification of our infrastructure, transportation, and energy needs is currently underway. Case in point is a story out of Berkeley, California. Berkeley is the first major city in the U.S….

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The Big Future Of Small Grids

The potential, and the need for, microgrids cannot be overstated. This can be seen as a follow-post to one written earlier this year in January, 2019. In that post, based on a sfchronicle.com article, it was mentioned that utility PG&E was planning a future power outage to help prevent another catastrophic fire from devastating Northern California. Well, as of…

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Plans Announced For Large Battery Project In New York

New York City has just announced plans to replace 2 natural gas plants in Queens with lithium ion battery storage. In another PV Magazine inspired post, we will take another look at the importance of energy storage in our completely renewable energy future. The Ravenswood Energy Storage Project will be a 316 MW facility capable of 2,528 MWh of…

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The True Cost Of Solar Still Not Well Known

After years of the cost of solar power being lower than conventional sources of electricity, the truth can still be hard to find. Case in point is when a local news outfit does a report on solar, the tag line is usually – “Does solar make sense for you?” Now, understandably, news organizations need to remain as impartial as…

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A New Solar Breakthrough Shows Promise For Industrial Use

There has been a recent breakthrough in solar power technology that has major implications for industry. The energy required to produce steel and cement can now be solar powered. Heliogen, the company revealing this new solar capability, came out of “stealth mode” this past Tuesday, November 19th with this announcement. The overall solar technology involved here is nothing new….

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Renewables To Surpass Coal By 2021

It’s not a good time to be in the coal business. Based on current trends, sources of renewable energy should surpass energy produced by coal in the United States by the end of 2021. A recent CNN article goes into details on this inevitable transition. CNN’s information was derived from the Institute of Energy Economic and Financial Analysis (IEEFA)….

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